Blake Brown

Follow the flow, hold the form

Follow the flow, hold the form

Services

PACKAGING DESIGN

BRAND IDENTITY

PROJECT

Blake Brown

YEAR

2024

contribution

Full Project Ownership (100%)

TOOLS

Rhino, KeyShot, Illustrator, Photoshop

Info

Blake Brown is a re-packaging design project focused on improving both usability and visual cohesion within a haircare product line. The project addresses issues in the existing packaging, including unstable forms and sharp edges that make storage and handling less convenient. Inspired by the natural flow of wavy hair, the new form is developed to enhance grip and comfort while creating a softer and more ergonomic silhouette. The design also establishes a cohesive system that visually connects the shampoo and mask as a unified set for a more intuitive user experience.