Kitsch

Kitsch is a packaging system that explores how zero-waste strategies can coexist with bold brand identity.

The project develops a modular and reusable structure designed to minimize material use while improving convenience and storage efficiency. Through repeatable forms and tactile differentiation, the system enhances both usability and product clarity. The result is a sustainable framework that integrates function, identity, and user experience without compromise.

*This is a concept-based project, and developed physical prototypes.